How Virtix Health Is Helping Value-Based Care Take Off
The transition to value-based care is no longer a slow experiment. Federal regulators have set ambitious goals, and the financial incentives for providers and payers are becoming impossible to ignore. The Centers for Medicare & Medicaid Services has stated that all Medicare beneficiaries should be in an accountable care relationship by 2030. That target is creating real urgency for payers and providers who are still balancing fee-for-service models with the demands of value-based contracts.
Carey Ketelsen, President of Virtix Health, recently joined Becker’s Healthcare for a wide ranging conversation on how payers and providers can succeed in this changing environment. Drawing on experience across payers, providers, and integrated health systems, she explained that success will depend on more than policy deadlines. It will require technology combined with human expertise, and a new level of partnership that puts patients at the center of every decision.
Ketelsen noted that the industry’s momentum is being fueled by three powerful forces: federal policy, aligned financial incentives, and rapid advances in technology. Regulations from CMS give organizations a clear direction, while shared-savings models and performance bonuses make participation financially attractive. At the same time, tools such as artificial intelligence and predictive analytics are creating ways to identify high-risk patients and intervene earlier, a combination that accelerates adoption far faster than the early pilot years of value-based care.

